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Podcast: The Digital Deep Dive With Aaron Conant
Episode: The TikTok and Social Commerce Episode With Jana Weinstein
Description: Jana Weinstein is the Director of Social Commerce at Blue Wheel, an omnichannel marketing and operational agency. As a sales leader, she specializes in TikTok Shop, business development, go-to-market strategies, and creator and affiliate marketing. Before Blue Wheel, Jana was the Director of Partnerships for TikTok Shop at Pattern® and managed TikTok Shop partnerships at TikTok. In this episode… TikTok's role in social commerce has rapidly evolved, presenting both opportunities and challenges for brands. Recent uncertainties, including a Supreme Court ruling on a potential ban, have raised questions about the platform's future. Despite these challenges, Tik...