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Podcast: January Jones sharing Success Stories
Episode: January Jones-Radio Television Interview Report-Steve Harrison
Description: It’s called Radio-TV Interview Report (RTIR), and while it began as a printed magazine, we still publish it online today. It’s been called “the bible of the industry” by producers looking for guests.
The e-magazine consists of paid write-ups for potential guests. I discovered early on that when I wrote the author’s copy, they got a lot more interviews than when they wrote their own. That’s because I learned which headlines or “hooks” tended to grab the media. Word of mouth traveled fast as our clients received dozens of interviews without having to do any work.
There were a lot...