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Podcast: DataFramed
Episode: #279 Customer Strategy in the Age of AI with David Edelman, Harvard Business School Fellow, Executive Advisor with BCG
Description: Personalization is more than a buzzword—it's a powerful tool for businesses to connect with customers on a deeper level. As data and AI technologies evolve, the ability to deliver personalized experiences becomes more accessible. But what does this mean for professionals tasked with implementing these strategies? How do you ensure that personalization efforts are both effective and respectful of customer privacy?David Edelman is a Digital and Marketing Transformation Executive Advisor, working with executives on digital and marketing transformation. He has been working in marketing and personalization since the '80s. In addition to his consultancy bu...