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Podcast: App Marketing by App Masters
Episode: Maximize App Revenue with Web2App Funnel Strategies
Description: In this interview, we’ll explore the power of web monetization and its potential to enhance your app’s acquisition, retention, and monetization by creating new revenue streams.
We’re joined by Lucas Lovell, VP of Product at Paddle, a leading payments infrastructure company that helps digital software businesses grow revenue and streamline operations.
With extensive experience in SaaS, fintech, and entrepreneurship, Lucas brings invaluable expertise in addressing revenue challenges faced by software businesses worldwide.
He will share actionable insights on optimizing web-to-app funnels, unlocking new revenue streams, and shaping the future of web mo...