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Podcast: Mastering Social Media for Schools
Episode: Bus Driver Recruitment: Transporting Students to Success with Sara Meredith
Description: Staff shortages are impacting schools everywhere, and bus driver recruitment is a top challenge. In this episode, we dive into how Peoria Unified School District tackled its bus driver shortage with creative strategies, unique research, and a focus on storytelling.Sara Meredith shares:The Power of Research: Discover the insights they uncovered to shape their campaign.Employee Value Proposition: Learn what it is, why it's essential, and how Sara wishes she had implemented it sooner.Storytelling for Recruitment: From social media strategies to surprising "old-fashioned" tactics that...