Want to create an interactive transcript for this episode?
Podcast: Curiosity Weekly
Episode: Why You Think You’re Too Smart for Ads, Studying Violinists to Understand Human Synchrony, and Relieving Pain by Holding Hands
Description: Learn about how a phenomenon called the third-person effect makes us think we’re too smart for advertising to work on us, why scientists used violinists to study how humans sync in a complex network, and why you can relieve pain by holding hands!
The Third-Person Effect Is Why We All Think We’re Too Smart for Ad Campaigns by Anna Todd
Davison, W. P. (1983). The Third-Person Effect in Communication. Public Opinion Quarterly, 47(1), 1. https://doi.org/10.1086/268763
Third-Person Effect and Pandemic Flu: The Role of Severity, Self-Efficacy Method Mentions, and Message Source. (2016). Journal of Health Communication. https://www.tandfonline.com/doi/abs...