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Podcast: We Are For Good Podcast - The Podcast for Nonprofits
Episode: 153. Back to Basics: Social Media - Jonathan McCoy, CFRE and Becky Endicott, CFRE
Description: Having a social voice and online presence matter more today than ever before. And without a solid goal and plan in place, those looking to digitally plug in with their pet charities will see their loyal fans moving elsewhere in a noisy online space. Tune in Friday because we're breaking down why social strategy needs to be a key priority of this year's development plan. We're discussing its benefits, how to define goals/audiences/messages and more. Then we finish off with our best Pro Tips and simply where to start. And if that's not enough, we built a...