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Podcast: The Content Cocktail Hour
Episode: How to treat launch day and keep the momentum alive
Description:
In the final episode of âUsing Community to Launch at B2B MarTech Company,â Jonathan and Brett wrap up the conversation on momentum, community, launching, and what itâs like to watch their vision turn into a live product. From the beginning, Jonathan has created their hero story of fighting the common enemy, bad outdated marketing that needs to be stopped. 0:00 Intro 1:10 Conversation with Jonathan 4:30 Vision to live product 6:00 Lenses of team members 9:30 Launch prep planning 11:30 Working with High Alpha 14:30 Making it a âwe thingâ 19:10 Spotlight the enemy 23:22 Launch event August 17Â