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Podcast: Retail Remix
Episode: The Story Behind Shopkick’s Consumer Research
Description: For the past 18 months, Shopkick has surveyed consumers consistently to identify new behaviors, expectations...and even concerns.   Although the conditions worldwide vary greatly and are ever-changing, Jaysen Gillespie, EVP, Head of Analytics and Data Science at Shopkick, has uncovered some universal truths that impact retailers. In this conversation, he reveals:  How vaccine trust has impacted physical retail behaviors and preferences;  New and unchanging safety expectations for brick-and-mortar retailers;  Why supply chain disruption has influenced shoppers’ channel preferences; and  Demographic nuances that will drive back-to-school and holiday results.   RELATED LINKS Learn more about S...