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Podcast: The Social Takeoff Podcast with Kelli Hayes Smith
Episode: Instagram Growth for Travel Agents: Strategies for Engaging Passive Lurkers
Description: In this episode of the Social Takeoff Podcast, Kelli Hayes Smith dives into the latest social media trends, with a particular focus on Instagram and its updates.
Kelli explores the growing phenomenon of lurkers—those passive users who consume content without actively engaging.
She explains why it's essential for content creators to understand this behavior and adjust their strategies to cater to these viewers. Kelli offers insightful advice on how to make content that stops the scroll, and why storytelling and educational content are critical in connecting with both active and passive audiences.
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