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Podcast: Keep Optimising
Episode: Meta Ads: Top 5 Meta Ads Mistakes to Avoid with Aggie Meroni, White Bee Digital
Description: Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. That means she gets to see into the Meta Ads accounts of 100s of brands each year, when she sees several errors crop up time and time again.  In this episode, we discuss: Why outdated targeting methods could be costing you conversions The hidden risks of relying solely on dynamic catalog ads How your messaging might be sabotaging your Meta ad success The #1 budgeting mistake that’s crippling your campaigns Sneaky Meta sett...