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Podcast: Tech Marketing Trends
Episode: GTM Benchmarks That Matter - Aligning Revenue Attribution for B2B Growth - Steffen Hedebrandt
Description: How can B2B companies effectively align marketing and sales to drive growth and optimize customer journeys?
In this week’s episode of Tech Marketing Trends, Steffen Hedebrandt, Co-Founder and CMO of Dream Data, guests. Dream Data, with over 50 employees and offices in Copenhagen and New York, offers a platform that attributes revenue to specific marketing activities, helping B2B businesses gain clarity on their customer journeys and optimize marketing performance.
Steffen discusses:Â
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