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Podcast: Leaders Worth Knowing Podcast
Episode: Grand Slam Track’s top target: sport’s youngest fanbase
Description: Leaders' Editorial Director James Emmett and Content Director David Cushnan share what’s worth knowing in the global sports industry this week.They’re joined by Steve Gera, President and COO of Grand Slam Track, the new athletics series fronted by Olympic legend Michael Johnson. Gera shines a light on this week’s US media rights announcements for the first season, starting in April, and the calendar of Slams, beginning in Kingston, Jamaica and then moving to Miami, Philadelphia and Los Angeles.He also discusses the challenges of building a start-up property, the da...