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Podcast: The Shades of Entrepreneurshipâ„¢
Episode: The Shades of Entrepreneurship™ — Jeff Greenfield: Redefining Marketing Metrics in a Privacy-First World
Description: How do marketers adapt to a rapidly evolving digital landscape while respecting privacy?On this episode of The Shades of Entrepreneurship™, host Gabriel Flores sits down with Jeff Greenfield, CEO of Provalytics. Jeff shares insights on how the rise of social media and shifting consumer behavior are reshaping marketing strategies. He challenges traditional metrics like clicks and CPC, emphasizing the value of brand awareness, impression data, and privacy-conscious measurement. Jeff also explains how privacy updates, such as Apple’s iOS changes, have transformed marketing analytics and how Provalytics consolidates data into a single source of t...