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Podcast: It's Baton Rouge: Out to Lunch
Episode: Art & Design
Description: When you’re launching your own business, some of the first questions you have to ask yourself are, who is your target market? How are you going to differentiate yourself from the competition? Are you going to try to be all things to all people? Or go niche? Will you specialize in a certain area, or combine some of your talents and skills to appeal to a particular customer base? Getting these foundational questions wrong can be the difference between making it and being one of those 50 % of small businesses that fails in the first year. Fritz Em...