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Podcast: It's Baton Rouge: Out to Lunch
Episode: Building A Better Mousetrap
Description: One of the keys to successful entrepreneurship is figuring out how to build a better mousetrap. It’s not so much about inventing something new or different but just doing it in a new or different or better way. The impetus for this kind of ingenuity and creativity is finding a novel way to exploit a known market, but how do you (a) do that exactly and (b) convince people who already have an established purchasing preference that they ought to dump their old habit and switch to your product? Meet Erin White Landry and Ben Nguyen....