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Podcast: Business Essentials
Episode: Why buyer's remorse is so high online
Description: There are two types of buying behaviours that reflect the modern online shopper: planned and impulsive. When people plan to buy something, they turn into detective mode, using technology to scour the internet for reviews and recommendations, especially for expensive or complex items. But technology also has a sneaky side, luring us into impulsive buys with ads tempting us to reach for our credit card. Research by award-winning strategic research agency Fifth Dimension, suggests reliance on technology can make consumers feel disconnected from brands and less committed, increasing the likelihood of switching. CEO Lyndall Spooner discusses how...