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Podcast: Business Essentials
Episode: Keys to a great sales team
Description: Sales teams tend to focus a lot on efficiency, for example, how to make cold calls, how to overcome objections, and how to spot a good lead. But by focusing solely on efficiency, they’ve forgotten about the importance of effectiveness. Entrepreneur, Roy Osing says that rather than being comfortable with sub-par performance, sales needs to be transformed into a strategic asset, demonstrating outstanding behaviour that gets customers raving. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.