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Podcast: Business Essentials
Episode: Capturing the purchasing power of women
Description: More than a third of all businesses in Australia are female-owned – a significant proportion, with the vast majority being mothers. Incredibly this demographic is an audience that remains largely untapped. Kate Christie is a time management expert and author of five books, including her latest, ‘The Life List: Master Every Moment and Live an Audacious Life’. She discusses what business can do to effectively capture the purchasing power of women. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.