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Podcast: Business Essentials
Episode: I'll tell you a story
Description: Have your ever wondered how the best salespeople win over their clients? With decades of experience, Mike Adams says the common thread is storytelling. Mike insists stories help establish rapport and trust, inspire action and close the deal. He shares tips from his book, ‘Seven Stories Every Salesperson Must Tell’, based on extensive research and his own international sales career. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.