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Podcast: Business Essentials
Episode: Capturing the purchasing power of women
Description: More than a third of all businesses in Australia are female-owned – a significant proportion, with the vast majority being mothers. Incredibly this demographic is an audience that remains largely untapped. Kate Christie is a time management expert and author of five books, including her latest, ‘The Life List: Master Every Moment and Live an Audacious Life’. She discusses what business can do to effectively capture the purchasing power of women. Reference: Kate Christie’s book ‘The Life List: Master Every Moment and Live an Audacious Life’, is available for purchase at Booktopia.  Business Es...