Want to create an interactive transcript for this episode?
Podcast: Business Essentials
Episode: The power of stories to influence
Description: Business leaders need to find better ways to influence others to navigate the world these days, but how? Gone are the days of ‘hard power’ of command and control – it just doesn’t work in business. ‘Soft power’ of engaging and consulting is better, but takes time. Author Yamini Naidu says a powerful way to influence and inspire staff and customers is through story-telling, by grabbing emotion and connecting with the heart. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy info