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Podcast: Business Essentials
Episode: 5 ways to make B2Bs buy
Description: How should B2Bs approach buying in a changed and volatile market, since the impact of the pandemic? Michael Haynes is a SME Business Growth Specialist and Principal Consultant of Listen Innovate Grow. He’s also the author of ‘Listen Innovate Grow: A Guidebook for Start-ups and SMEs to Acquire and Grow Business (B2B) Customers’ and he has 5 key insights for B2Bs to consider, before diving in head first. Reference: Make sure your B2B customer strategy is on track, with SMB Business Growth Specialist, Michael Haynes’ free B2B Customer Acquisition and Retentio...