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Podcast: Tradies In Business
Episode: TIB011 Using stories to get more customers with Jason Gibbs from The Chronicle
Description: Humans have told stories for thousands of years. We used to use them to pass along knowledge of where to find food, whether another tribe was coming to steal our potatoes and how to get more miles out of a pair of leather sandals. With the advent of technology and books our stories are more elaborate and perhaps more entertaining. We still have a love or perhaps even an addiction for a good story so why not tap into that to improve your business? We figured that who better to talk to about story telling as a way to improve...