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Podcast: Traction Podcast
Episode: From Zero to $180 Million in 6 Years by Turning Customers Into Influencers with Joseph Thompson, Kits.com
Description: Building a lasting brand in a rapidly changing digital world requires adaptability, strong insights and an authentic customer connection. Joseph Thompson, Co-Founder and COO of Kits.com, shares insights on building and scaling brands in the evolving digital landscape. As one of the earliest speakers at Traction in 2015, he reflects on how branding strategies have changed over the years and what remains fundamental for success.Specifically, Joseph discusses:(02:24) How branding strategies have evolved over the last decade and what remains essential.(03:31) The role of powerful insights in...