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Podcast: Almond Journey
Episode: Episode 74: Winning Over Consumers with Laura Morin
Description: Laura Morin is the director of marketing for North America and China at The Almond Board of California. She joined the Journey to talk about some of the latest marketing initiatives by the almond industry to boost the relevance, value and of course the demand for California almonds. Morin explains the partnership with Deon Sanders (AKA Coach Prime), some advances in almond marketing in China, and a recent partnership announced with Smoothie King. “Where almonds once really stood out among the competition. Now we're just one in a sea of many. So, we have to try...