Want to create an interactive transcript for this episode?
Podcast: 5 Nights
Episode: Trending Chats: Are Brands Being Offensive For Mentions?
Description: A claim that has made the rounds lately is that brands are purposely doing offensive things in order to get talk-ability about their brand, but is this a real thing and can that “bad-publicity” strategy work? For more on this Karabo (in for Smash Afrika) was joined by communications expert and founder of Jarred Doyle consulting, Jarred Doyle.