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Podcast: The Marketing Madmen
Episode: 149. Inside Hospitality: Cesar Wurm’s Journey to IHG’s Premium Brands
Description: Title: “Inside Hospitality: Cesar Wurm’s Journey to IHG’s Premium Brands” Description: Join us as we dive into the dynamic world of hospitality with Cesar Wurm, VP of Commercial Premium Brands at IHG. Discover Cesar’s unique path from a rooms division intern to a marketing maestro, the evolution of IHG’s premium brands, and the innovative strategies behind their loyalty program revamp. Tune in for an insightful conversation on the nuances of hospitality marketing and the power of listening to your customers. Keywords: Hospitality Industry Marketing Strategies IHG Pre...