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Podcast: The Produce Retail Podcast
Episode: Avocado and mango category deep dive with Jennifer Anazawa of Mission Produce
Description: We're delighted to welcome as our guest for this week's episode Jennifer Anazawa, director of trade and category development for Mission Produce. Jennifer joins us to discuss what's happening in the avocado and mango categories. She talks about the growth of bagged avocados; consumer insights that support offering ripe fruit; price sensitivity of avocados and the variables that affect it; the influence of promotions; what the retailers who best leverage category insights do differently than the rest; why flexibility is key to maximizing avocado sales; what retailers need to know about how consumers buy avocados in advance of the S...