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Podcast: The Produce Retail Podcast
Episode: Berry category deep dive with Nicole Grant and Rose Palacios of Driscoll's
Description: We're delighted to welcome as our guests for this week's episode Nicole Grant, director of customer development, and Rose Palacios, director of shopper marketing and merchandising — both from Driscoll's — for a deep dive on the berry category. Rose and Nicole discuss how broader industry trends are showing up in berries, including private label and supplier brands; value and premium options; conventional and organic product; smaller and larger pack sizes; in-store versus online sales; and more. Given the increasing number of SKUs in the category, Nicole and Rose advocate for increased space for berries and lay out the process of maki...