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Podcast: The Produce Retail Podcast
Episode: Category management deep dive with Brendan Haslam of Bolthouse Fresh Foods
Description: We're delighted to welcome as our guest on this episode of the podcast Brendan Haslam, director of strategy and category management for Bolthouse Fresh Foods, which is best known for carrots. Brendan takes us behind the scenes of his work digging into sales data to identify opportunities for the retailers his company serves. He discusses the importance of earning the trust of customers by making recommendations that take into account their whole category, not just what they do with Bolthouse. He talks about assessing assortment, pricing and promotion by comparing the sales results of a given retailer with others...