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Podcast: The Produce Retail Podcast
Episode: Challenging the traditional wisdom on pricing and promotion — Circana's Jonna Parker
Description: We're delighted to welcome back as our guest this week Jonna Parker, the fresh foods team lead at Circana, formerly known as IRI. Jonna specializes in analyzing sales data, consumer trends and other sources of information to find and explore opportunities for fresh foods, including (of course) fresh produce. In this episode, Jonna and The Produce Retail Podcast host Ashley Nickle discuss the conventional promotional cadence and how that pattern sometimes works against traditional grocers when it comes to seasonal items. Jonna offers a different perspective on when and how it makes sense to use price and promotion to...