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Podcast: The Produce Retail Podcast
Episode: Diane Scalisi of Driscoll's, Danelle Huber of CMI Orchards and Ashley Pigo of RPE talk omnichannel marketing and the rise of retail media networks
Description: What's the next frontier for produce supplier-retailer partnerships? Along with pursuing in-store opportunities like signage, display bins and contests, many suppliers also participate in the wealth of digital marketing opportunities that retailers can offer. In this episode we're joined by Diane Scalisi, director of omnichannel marketing for Driscoll’s; Danelle Huber, senior marketing manager for CMI Orchards; and Ashley Pigo, ecommerce marketing manager for RPE; for a discussion on how that's happening now and what the formalization of these opportunities — thanks to the rise of retail media networks — means for produce. Ashley, Danelle and Diane discuss with The Pr...