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Podcast: The Produce Retail Podcast
Episode: Circana's Jonna Parker talks branding and differentiation in produce and retail
Description: We're delighted to welcome as our guest this week Jonna Parker, the fresh foods team lead at Circana, formerly known as IRI. Jonna specializes in analyzing sales data, consumer trends and other sources of information to find and explore opportunities for fresh foods, including (of course) fresh produce. Jonna and The Produce Retail Podcast host Ashley Nickle discuss the role of brands in grocery broadly and in produce specifically; what hugely successful fresh brands like Driscoll's and Boar's Head have done to establish strong reputations as well as awareness; the LTO opportunities presented by the seasonality of produce; considering "...