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Podcast: The Produce Retail Podcast
Episode: Rouses vice president of fresh James Breuhl on Louisiana strawberries, new Hi Foodie campaign and more
Description: For this episode, we're delighted to welcome James Breuhl, vice president of fresh for Rouses Markets. James has been at Rouses for 17 years, the last seven in his current role. He and host Ashley Nickle discuss the grocer's new "Hi Foodie" campaign that's been driving sales, basket size and online engagement, including how the grocer selects items to feature and how it promotes those items in its other channels. James also talks about how the company's commitment to and marketing of Louisiana strawberries represents making the most of a whole host of opportunity areas: local, exclusivity, strong grower partnership...