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Podcast: Founder Freedom
Episode: Scarcity Brain: Fix Your Craving Mindset & Find Fulfilment, Research with Michael Easter's Bestselling Book
Description: Sue delves into the concept of scarcity brain and how it affects our daily lives. She discusses how the scarcity loop keeps us stuck in old habits and behaviours that are not serving us. Sue explores the three components of the scarcity loop: opportunity, unpredictable rewards, and easy repeatability. She provides practical strategies for breaking the scarcity loop, such as removing opportunities, changing the rewards system, and making behaviours less easily repeatable. KEY TAKEAWAYS Scarcity brain keeps most people stuck with old habits or things that aren't serving them. The scarcity loop consists of t...