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Podcast: Associations Thrive
Episode: 125. Larry Graham, Former President, National Confectioners Association, on the Definition of Candy, Tradeshow Success, and Advocacy
Description: How does an industry association create a tradeshow that transforms the industry? What does it take to balance the needs of large corporations and small family businesses within the same membership?In this episode of Associations Thrive, host Joanna Pineda interviews Larry Graham, former president of the National Confectioners Association (NCA). Larry discusses:How NCA represents about 500 candy companies, as well as brokers, machinery companies, and ingredient suppliers.The association’s history, dating back to 1884, and its move to Washington, DC, during the 1960s to better advocate for industry interests.The growth of NCA’s tradeshow, from...