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Podcast: The Get More Frank Podcast
Episode: How to Help Your Customers Survive Sticker Shock - Part 1
Description: With the cost of living soaring, sticker shock is hitting car buyers harder than ever. The average new car price is a jaw-dropping $48,205, and even used cars are climbing, now at an average of $27,422. Here’s the kicker: nearly half of shoppers walking into a dealership expect to pay around $35,000 or less. Many are blindsided by monthly payments of $717, which only adds to the anxiety. So, how do you guide customers through this shock and keep them feeling valued? Listen in to find out!