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Podcast: Banking on Digital Growth
Episode: 117) #ExponentialInsights: Why You’ve Been Overlooking the Female Financial Market
Description: It was only a 1988 bill that allowed women not to have a male signature for their business loan. Women just haven’t had the same generational runway that men have had, especially when it comes to business and finance.
In this episode, I interview Brian Harris, Executive Creative Director at Bradley and Montgomery, about growing a niche market and improving our marketing messaging to women.
Brian talks with me about:
- The size and nature of the perceived financial gap
- How FinTech has fostered an attitude of empathy...