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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Taco Bell's Return to the Big Game and Creating a Successful Niche Agency with Guto Araki and Alex Jacobs, Biite
Description: Super Bowl ads are often the pinnacle of advertising creativity and cultural relevance. But with Taco Bell's return after a three-year hiatus, how do you craft a campaign that doesn't just capture attention but also becomes a moment fans will never forget?Joining us today are two creatives reshaping the way we think about food, culture, and branding: Guto Araki, Founder and CEO of Biite, and Alex Jacobs, Co-Founder and COO. Together, they’ve been at the forefront of some of the industry’s most groundbreaking campaigns, including Taco Bell’s much-anticipated 2025 Super Bowl ad and Resy’s upcomi...