Want to create an interactive transcript for this episode?
Podcast: Coachful Coaching Leadership Podcast
Episode: Carolyn Shaw on Why Most Brands Fail—And How to Fix It
Description: In this episode, I sit down withCarolyn Shaw, co-founder, president, and chief creative officer ofHumanity, a brand transformation agency that helps organizations tell powerful, authentic stories.Carolyn shares her journey of launching and scaling a business during the pandemic, thepower of leading with values, and how to tell stories that truly resonate. We explore:✅ How todefine your core values and use them to guide leadership decisions✅ Theart of storytelling—and how brands can tellauthentic, relevant stories✅ The challenges and lessons ofbuilding a business from scratch✅ Whylegacy brands struggle with relevance and how to reconne...