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Episode: IAM2371 - Essential Success in Franchise Journey: Lead Generation
Description: Gresham Harkless shares his journey from working in youth sports to founding a digital marketing business.
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Gresham highlights that marketing, particularly lead generation, is essential to growing any business.
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He discusses how he realized the potential of digital marketing and how it provided a foundational skill set that could lead to numerous other opportunities.
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Gresham mentions the high cost of leads in his industry, indicating a gap in the market that presents an opportunity for innovation.
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He encourages entrepreneurs to explore marketing and advertising to identify and exploit industry gaps.
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He emphasizes that consistent content creation and strategic use of diffe...