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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Creating Scarcity in Your Fundraise
Description: Creating Scarcity in Your Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In structuring your fundraise it’s important to design scarcity into it for the investors. If you have one raise at a relatively high valuation then there’s no incentive for investors to come in sooner. Most will wait to come in later after they see how the business performs. Here are the key steps to put scarcity in your fundraising: Take your overall raise amount and break it into smaller tranches. Price the first roun...