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Podcast: The CPG Guys
Episode: Experience Relationship Management with AnyRoad's Daniel Yaffe
Description: The CPG Guys, Sri & PVSB, are joined in this episode by Daniel Yaffe, the co-founder & COO of AnyRoad, the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their experiential marketing campaigns.Follow Daniel Yaffe on LinkedIn at: https://www.linkedin.com/in/danielyaffe/Follow AnyRoad online at: Daniek answers these questions:1) What’s a bay area guy like you doing on the Kentucky Bourbon Trail? In other words, what inspired you to write a book about American whisky? And is all American whisky bourbon?2) What was...