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Podcast: Behind Her Empire
Episode: #323: How This Founder Used Social Media to Turn a Failed Etsy Shop Into a Multi-Million Dollar Business with Keida Dervishi, Co-Founder of Soulmate Customs
Description: Keida Dervishi is the co-founder of Soulmate Customs, a personalized gift brand that turns cherished memories into custom embroidered and engraved gifts.Keida launched Soulmate Customs in 2021 after creating a personalized embroidered sweatshirt for her mother’s birthday, inspiring a business focused on meaningful gifts. Before this, she explored various side hustles on Etsy and Depop, but none took off. Everything changed when she shifted her focus to custom embroidery and posted a TikTok video of her first order, which went viral with 3.7 million views and brought in over 1,400 orders in a month. In just 11 months, Sou...