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Podcast: Keep Optimising
Episode: Meta Ads: Using Server-Side Tracking to Boost Conversions and Increase ROI with Edward Upton
Description: Edward Upton is the CEO & Founder at Littledata, where they’re on a mission to make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth.  Hit PLAY to hear: Why server-side tracking is the ultimate upgrade for your Meta Ads The hidden pitfalls of inaccurate tracking—and how to fix them How to supercharge your ad performance with enriched customer data The secret to leveraging AI in Meta Ads for better targeting and ROI  Key timestamps to dive straight in: [05:33] Meta's conversions A...