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Podcast: Inner Sircle
Episode: POV: How to get more value out of your influencer relationships
Description: On this episode, I go deep on how to get more value out of your influencer relationships:
1- Look for engaged influencers who speak in their own voice and engage back with their audience.
2- Look for influencers who create great content.
3- Whitelist and run ads on their accounts
4- Profile them and write long-form content on your website for them to share.
5- Get rights usages released so you can use them in ads, email, and website content.
Rinse and repeat.