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Podcast: The Shades of Entrepreneurshipâ„¢
Episode: The Shades of Entrepreneurship™ — Aaron Rokstad: Power Industry Legacy & Overcoming Adversity
Description: How do you navigate the challenges of a family business while building your own entrepreneurial legacy?On this episode of The Shades of Entrepreneurshipâ„¢, host Gabriel Flores sits down with Aaron Rokstad, third-generation entrepreneur in the power industry and founder of Rokstad Power. Aaron shares his journey from growing up in a family-owned utility business to launching Rokstad Power in 2008. He dives into the evolving challenges of the power line industry, including labor shortages and rising demand driven by AI, data centers, and electric vehicles. Aaron also discusses recent financial struggles and a hostile ta...