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Podcast: Scratch: CMO Interviews
Episode: Major League Soccer’s Full-Funnel Blueprint for Converting Viewers to Fans
Description: Check out our new podcast ‘Ripples’ on Microcultures from the links 🔗 below 👇🎙️ Listen on Apple podcasts here🎧 Listen on Spotify here hereIn this episode, Eric sits down with Radhika Duggal, CMO of Major League Soccer, to discuss the league’s explosive growth and unique approach to sports marketing in the United States. Radhika brings insights from her time at household-name brands like JP Morgan and Pfizer, revealing how a data-driven approach helps MLS turn viral moments (like Lionel Messi’s arrival) into real, long-term fandom. She also shares why “customer obsession” is crucial in sports—especially as Gen Z and new digital hab...