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Podcast: The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
Episode: 525: Quantifying the Real Value and Impact of Thought Leadership
Description: Welcome to Strategy Skills episode 525, an interview with the authors of The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart, Cindy Anderson and Anthony Marshall. Â In this episode, Cindy and Anthony discuss how their work at IBM shaped their understanding of thought leadership's value in building client relationships and explain the quantifiable benefits of thought leadership. They also address how AI is impacting thought leadership creation and consumption, and the distinction between thought leadership and sales content. They stress the need for independent, data-driven content to build trust and relationships, not for d...